How Online Retailers Use Technology to Steal Your Patients
Online retailers are taking over 90% of the contact lens reorder market – those are your patients they are stealing away! So how are they finding success and forming relationships so quickly with your patients? The answer is that online retailers take advantage of the latest technology to provide the low-cost and convenience your patients want. Take a look at the 4 key technologies online retailers use to attract your patients, and how you can win them back by beating online retailers at their own game.How Online Retailers Use Technology to Steal Your Patients
Online retailers are taking over 90% of the contact lens reorder market – those are your patients they are stealing away! So how are they finding success and forming relationships so quickly with your patients? The answer is that online retailers take advantage of the latest technology to provide the low-cost and convenience your patients want. Take a look at the 4 key technologies online retailers use to attract your patients, and how you can win them back by beating online retailers at their own game.TEXT MESSAGES
When it comes to capturing more contact lens reorders and keeping your patients buying from you and not your competition, communication is everything. The easy, inexpensive and automatic communications that patients want?
Text messages! In fact, 75% of patients would prefer receiving appointment and payment reminders via text, and text message response rates are 209% higher than those from phone calls.
Online retailers are implementing text reminders to not only save time, but also communicate with patients the way they prefer.
EMAILS
Emails are another great tool to provide reorder reminders and communicate with patients.
Online retailers are finding success in proactively reaching your patients before they are due to reorder, so that they can take that sale for themselves. These emails are branded with the company logo to keep the online retailer top of mind and can even include personalized links that allow patients to order their contact lenses with just the click of a button.
Reorder reminders, whether text or emails, give patients peace of mind that they won’t forget to reorder more contact lenses and make this reordering process seamless and easy.
ONLINE ORDERING
Let’s face it – everything is now online, and the way patients search for and buy products has turned digital.
Having an online presence and an online store so that patients can buy their contact lenses from the comfort of their home is the convenience patients not only want but expect. With shipping services as well, there is no longer a need for patients to ever leave their home, as online retailers take away the hassle of rearranging schedules to pick up contact lenses from an office.
Your online competitors are meeting this digital need and gaining your patients’ business by simply offering easy online ordering and shipping directly to patients’ doors.
SUBSCRIPTIONS
Subscription services allow patients to defray the upfront cost and automatically receive the contact lenses they need when they need them.
Online retailers offer patients subscriptions that are simple and easy so that they no longer need to worry about reordering contact lenses. Everything is already all set up for them.
Unfortunately, many ECPs lack the technology to offer subscriptions on contact lenses which leads convenience-driven patients to online retailers.
Change the Game with CLX
While it may seem like online retailers have the upper hand when it comes to convenient reorder technology, ECPs are able to beat online retailers at their own game when they adopt the CLX system into their practice.
With a hassle-free subscription service, automatic text and email reorder reminders with personalized links, and the option of your own online store, CLX gives you the tools to successfully compete against online retailers and strengthen your own patient relationships.
After all, combining your expertise with the latest technology is a no brainer for patients – once you also offer this amazing convenience, why wouldn’t they want to get their contact lenses from their eye doctor?
Get started with CLX today to see how this easy-to-use system can help make your contact lens business more profitable!
